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Magnus Alpha Latin for great dominance of identity was conceptualized to celebrate the luxury of being a Product Of An Immigrant.
NYC in the late 80’s early 90’s was the epicenter of counterfeit shopping, brands from low end to high end tiers were being knocked off and sold on every other corner in every borough.
The internet wasn’t available for the masses yet, therefore as a curious young individual of immigrant parents I did not have the resources to explore the process or understand how to produce product.
Despite continuously hitting dead ends with every attempt, I made a promise to myself that the day I’d find the resources I would produce my own designs vs knocking off an established brand to turn a profit.
One of my early inspirations was Oscar De La Renta a Dominican born designer who got his start designing for Balenciaga in Spain followed by Lanvin in Paris. His journey and accomplishments validated my goals to become a designer.
In my journey I realized that many of these coveted products were designed and produced by people like me, immigrants or children of immigrants. In 2015 I began to explore the process of becoming an independent designer, and established MAGNUS ALPHA in 2016 with my partners.